Microsoft is reportedly warning Windows 10 users not to install Chrome or Firefox. The message that appears claims Edge is "the faster, safer browser designed for Windows" and offers two buttons: a bright blue one that launches Edge and a grey one that says "Install anyway". The company recommends users to install Edge on its official websites, and asks users to use Edge instead of a different browser when they try changing their default browser on the OS. Head into the settings and disable app recommendations. This is normally set to the default option of "install apps from anywhere", but when the Windows 10 Update arrives in October, it will be changed to "show me app recommendations".
While Windows 10 only recommends Edge over other browsers right now, Microsoft could push more of its apps with these "recommendations".
Microsoft's next major Windows 10 update will arrive in October.
Microsoft has released Edge for Android and the browser has been well received by Android users. Not only that, but it's apparently "the safer, faster browser for Windows 10".
Some of Windows 10's more annoying advertising features encourage you to use Edge, too. Most Windows 10 users click through all these annoying prompts and use Chrome instead. Meanwhile, another Twitter user reported the same issue with Chrome, Vivaldi, Opera, and Firefox browsers. Google doesn't put up a warning page when you search for Firefox, and it doesn't try to slow you down when you install another browser on Android. People use Windows in the real world to run a variety of applications, not just connect to Microsoft services in half-baked "Universal" apps, "Metro" apps, or whatever we're calling them now. Now, these "app suggestions" can be turned in the Settings app if you don't want Microsoft promoting Edge as you try to install another browser, and the popup itself doesn't stop you from installing other browsers, it just reminds you that Edge exists and is worth a try. To do that requires focusing on making Edge better than the alternatives and marketing it as such.