While Nike has donated more to Democrats in previous election cycles, the company has donated nearly $1.5 million to Republicans over the last eight years, compared to just under $1 million to Democrats.
The results were an even split: 47 percent approved, while 47 percent disapproved and 6 percent didn't answer, according to the poll.
In short, Nike has determined that the upside of targeting its younger demographic outweighs the downside of alienating older, more conservative consumers, with early polling data supporting that approach. They remained above 2017 levels through the end of the week.
The numbers do not, of course, prove the Kaepernick ad campaign is driving purchases.
Colin Kaepernick has a new endorsement deal with Nike and he's also got a new jersey for sale.
The new ad sparked anger among conservatives, including President Donald Trump, who said the endorsement deal sends "a bad message" and talk of boycotts across the country. He wrote in a September 7 tweet. I wonder if they had any idea that it would be this way? "There's no reason for it".
The company's share price closed Thursday at an all-time high.
Nike took it all in stride, releasing a statement instructing people on "how to burn our products properly".
An Alabama pastor on Sunday used a pair of scissors during a sermon to destroy Nike items after learning the apparel company endorsed Colin Kaepernick.
Rasmussen Reports is a media company specializing in the collection, publication and distribution of public opinion information.
As to those with stronger feelings, 21 percent said they have a very favorable opinion of the national anthem protest inventor while 31 percent have a very unfavorable opinion of him.
Ellen then asked the real question: if Strahan was still in the National Football League, would he join players in taking a knee? The divide became more pronounced along political lines, with Republicans disapproving 89 to 7 percent, and Democrats approving 79 to 14 percent. SSRS surveyed 1,008 adults nationwide, with a margin of error of plus or minus three percentage points. They were reached by landline or cellphone by a live interviewer.