OnePlus has declared its interest in the segment by launching a new division that will be led by the company chief, Pete Lau. If it utilises the same approach for the TV market, we could see a very swish TV put together from high-end components at an affordable price. And while many details on the TV are still unclear, Lau says that OnePlus is thinking big with the new product.
OnePlus, the Chinese smartphone manufacturer that told users to "never settle" and instead opt for its "flagship killer" smartphones is moving into the TV business. We don't know if this will be Alexa, Google Assistant, or OnePlus' own creation, though Lau said he wanted it to include a more visual element. However, the company is internally calling the model OnePlus TV.
The OnePlus founder also feels that the current market of TVs haven't integrated the Internet into the experience well, and the market is "still feeling quite traditional in their functionality and experience". According to the post, the company has been focused on creating smartphones and it has created 8 smartphones in the last five years since the launch of the company. OnePlus seems to be focusing on "intelligent connectivity" with the OnePlus TV that is likely to be backed by 5G. He also revealed that with the OnePlus TV, the company is looking forward to offer "image quality and audio experience to more seamlessly connect the home". Sending photos and videos from your phone to your TV, for instance, and doing it instantly, without the need for third-party apps or long waiting times. It will also have AI features and assistive functionality that is now offered by the Amazon Echo and the Google Home.
Lau rebuffed questions about hard delivery dates for the new TV, as well as where it will be first released. The blog post also hints that the TV will be connected with your smartphones. Without giving out any concrete information, he stated that OnePlus wants to bring the home environment to the next level of intelligent connectivity.
Since the OnePlus TV is said to feature a built-in camera, the company assured to come up with a solution to offer privacy protection.
The set is now dubbed the OnePlus TV, but the Chinese smartphone manufacturer is looking to its own online community to help pick the final name. Although there's nothing much shared about the product itself, OnePlus is asking users for their feedback on the product name via a different forum post. Pete Lau: "We want to be clear and make it well known that this decision has been made and we are going to make this product".