In a bombshell move, Disney will expand upon some of its most popular characters from the Marvel Cinematic Universe with its forthcoming streaming service Disney Play. According to Variety, "other beloved superheroes who have yet to appear in their own standalone movies" would also headline their own shows as part of the ambitious new strategy, but the shows would not feature top-tier Avengers who have already been the focus of film franchises. Disney fully intends to win this war, and the company may be bringing a few of Marvel's cinematic heroes and villains to the battle. That means big budgets, big production values, and a big bet by Disney on consumer interest in its streaming service. They've got plenty of other series and original movies lined up, as well, but the big question has been where Marvel fits in. Both Tom Hiddleston and Elizabeth Olsen are expected to reprise their roles for their respective series.
And if you're anxious about quality suffering like we've seen with so many of Marvel's other small screen efforts, don't, because Kevin Feige's said to be taking a hands-on role in each project, with Marvel Studios producing them for Disney.
These will represent a big shift from Marvel's other MCU efforts, which have generally not featured stars from the films. The idea is to allow characters who haven't yet gotten their own standalone movies the chance to shine, and it's not expected that characters like Captain America or Iron Man would appear. Each series will reportedly have between six and eight episodes.
There hasn't been any details released on what the shows will be about, whether they will be prequels or sequels (after all, the events of Avengers: Infinity War could put a spanner in the works if we're heading into sequel territory), nor have any writers or directors been attached. They will likely remain, produced under the Marvel TV brand, while the Disney Play shows will be considered the property of Marvel Studios. With Feige directly involved in these productions, they will surely feel much more connected to the larger MCU, which should help attract more fans.