In a statement issued Thursday morning, Ticketmaster denied accusations that it is essentially colluding with scalpers made in two bruising articles published by CBC and the Toronto Star this week.
Clustered around demonstration tables at the three-day Ticket Summit 2018 convention in July, discussion among scalpers inevitably centred on Ticketmaster, the world's largest ticket supplier that has a near monopoly on major event seating in North America and the United Kingdom.
Further, according to the CBC, a Ticketmaster rep said "I have brokers that have literally a couple of hundred accounts".
You can read the report here.
In a statement to the Toronto Star and CBC, Ticketmaster says in part that it offers "a safe and fair place for fans to shop, buy, and sell tickets" and that it operates that "marketplace more transparently and securely than any other". This week, we're publishing a story about Ticketmaster, a multi-million dollar global corporation, illegally ripping off its customers.
The report cited the example of a $209.50 ticket, which would net Ticketmaster $25.75 on its first sale.
Though Ticketmaster appeared to be promoting TradeDesk at the convention, the CBC points out there is no mention of the reseller program on Ticketmaster's website or corporate reports.
A CBS/Toronto Star investigation revealed the secret scalper program.
A 2009 Blockbuster sign advertising Live Nation's ticket sales publicized shortly before the latter company's merger with Ticketmaster
"I have a gentleman who's got over 200 Ticketmaster.com accounts".
CBC were also able to obtain a copy of the official Ticketmaster reseller's handbook, which details how much the company makes per resold ticket and outlines a reward system for scalpers, whereby if resellers hit annual sales milestones the company will reduce fees charged.
Another benefit of Trade Desk is that it means they can have as many accounts as they want to purchase these tickets.
The undercover reporters pitched sales representatives on TradeDesk, the company's invite-only platform for reselling tickets.
Robert Cribb explains why and how reporters get hidden camera footage.
Ticketmaster, which has a virtual monopoly on box office sales for sports and live music events in North America and the United Kingdom has long denounced scalpers, especially those who use bots to harvest thousands of tickets in seconds, making it much harder for fans to get tickets at face value. In addition, our policy also prohibits the creation of fictitious user accounts for the goal of circumventing ticket limit detection in order to amass tickets intended for resale.