Following the 2016 election, neighboring rental buildings at 140, 160, and 180 Riverside Boulevard chose to shed the president's name from their exteriors, in order "to assume a neutral building identity", according to Equity Residential, which owns and operates the rental buildings.
Almost 70 percent of the owners in the 377-unit tower at 200 Riverside Blvd. voted earlier this month for the change, saying they were anxious about resale value and security because of its connection to President Donald Trump's name.
In Manhattan, there were 15 residential buildings that bore the Trump name in 2015. The owner of a Trump hotel in Panama used a crowbar to remove the Trump letters.Business has remained steady or declined at some Trump-branded hotels, as well as at the city-owned golf course, carousel and ice skating rinks operated by the Trump Organization in New York City.The push to remove the Trump branding from 200 Riverside Boulevard began in 2017.
This is the seventh building to remove Donald Trump's name since 2016.
In response to a vote by 69.3 percent of unit-owners - slightly more than the required two-thirds supermajority - the condo board at 200 Riverside Boulevard on the Upper West Side had the words TRUMP PLACE removed from the eastern and western facades of the building on Thursday, the Washington Post reports. Another Trump-branded building, that is. The removal, according to Gothamist, will cost the building an estimated $23,000, on top of what has been reported as over $200,000 in legal fees for the residents spent fighting the Trump Organization.
The decision was debated by unit owners for over a year while support to remove the sign steadily increased, according to the New York Times. Trump no longer owns the buildings. "We bought in the building with it". As a result, the board said, it had "passed a resolution to remove the Signage". The condo board responded by suing the Trump Organization. The large gold letters brandish the building's east and west-facing facades, a fact owners in the complex have loudly protested, in and outside of court. At Trump Tower on Fifth Avenue, average prices per square foot declined from $3,000 in 2013 to about $2,000 previous year.