The British horse The Cliffsofmoher was put down after he fractured his shoulder as it went past the post the first time.
Third-place finisher, Prince of Arran, had won the Lexus Stakes on Derby Day to secure its place in the Melbourne Cup, leaving trainer Charlie Fellowes agonisingly close to a Melbourne Cup Carnival double inside four days. It was only Cross Counter's eighth start, but he had missed a top-two finish only once. The win also represented another first: the breaking of Godolphin and Sheikh Mohammed bin Rashid Al Maktoum's 30-year drought at the race.
The victor stormed down from the outside in the final several hundred meters for a length victory.
Meanwhile, BetEasy, now the third-largest provider in Australia behind Sportsbet and Tabcorp having only returned to the market through the merger of CrownBet and William Hill this summer, was able to sign up as many as 500 new customers a minute as a result of its competitors' technical problems.
McEvoy's win was also special for the family as it was Cathy's first time seeing him win the Melbourne Cup after missing his 2016 ride with Almandin. "What a field to do it in".
"Before they've even finished maturing, these 500-kilogram animals are forced to race at breakneck speeds while being whipped and pushed past their limits, supported on ankles as small as those of humans", PETA said in a statement.
Sheets and a tent were immediately put up to protect the horse and the tragic scene from shocked spectators, with some sharing photos online following the tragedy.
"I'm just blessed to be able to get one, let alone three", he said at Werribee.
Appleby said winning the Melbourne Cup for Sheikh Mohammed and the world's largest and most global racing team was momentous.
It was the 158th running of the 3,200-meter race and had a purse of 7.3 million Australian dollars ($5.3m). Trainer Adrian O'Brien told the Herald Sun things did not "look good" for the horse after the race.