Walmart (WMT) will kick off its Black Friday shopping holiday earlier than ever.
Here's what will be on sale, according to Walmart's Black Friday ad scan.
The chain will host its inaugural Light Up Black Friday party from 4 p.m.to 6 p.m. local time on Thanksgiving, just before the deals land.
This year's Black Friday falls on 23 November.
Although this consumer phenomenon first began in the U.S., it quickly became a popular event in the United Kingdom, with high street retail chains such as Argos and John Lewis now taking part each year.
Black Friday, viewed as the "Super Bowl of retail", will start online at 10 p.m. ET on Wednesday, two hours earlier than previous years.
From tech and electrical appliances to beauty and fashion, Black Friday offers bargain prices on a range of sought after goods.
Walmart and Best Buy are among the big retailers to unveil holiday deals Thursday on products like ultra-high-definition smart televisions, laptops and gaming consoles.
The big-box retailer on Thursday announced its plans for what it calls the "Best Black Friday Yet". What's more, Walmart will host a special pre-Black Friday gathering in the hopes of hyping up shoppers. The company anticipates giving away four million cups of coffee and two million cookies as part of the event.
Walmart hopes that deep discounts on kids' bikes, wireless headphones, iPhones and Google Home devices will lure shoppers to stores. Trends on Amazon Black Friday deals have also shown climbing numbers, indicating that shoppers are looking for the lowest prices at the most convenience.
To avoid long lines at the cash registers, Walmart plans to situate yellow-sash-wearing "check out with me" associates throughout the store.
Black Friday - the day after the US Thanksgiving holiday - traditionally marks the start of the holiday shopping season.