The ban came after Tim Cook, Apple's chief executive, indicated that Facebook "trafficked" in users' personal lives, according to The New York Times.
The fateful interview happened back in March, when Cook threw some at Zuckerberg when asked what he would do if he was the Facebook boss during the Cambridge Analytica data scandal.
The publication pointed to comments made by Cook in an interview with MSNBC.
Apple's CEO has been on record numerous times to clarify why they don't need to trade in customer data as Google and Facebook do. "Privacy to us is a human right, a civil liberty", Cook had said. "You are oh great and powerful Zuck", replies a sultry Google Assistant, probably. It's not that there is something wrong with the iPhones or that they don't like the device, it's simply because they have been ordered not to use the Apple phone. At the time of giving this order Zuckerberg said that Android has a wider user base in comparison to iOS.
While the comments between both leaders, of course, the CEO of the social network giant Facebook, Mark Zuckerberg and the CEO of the tech giant Apple, Tim Cook are beyond a simple fight, hence, resulting in a rivalry that fans of one brand and another could take this situation as their own which may make the situation more critical or worst.
Facebook said it ended its contract with Definers on Wednesday, Nov. 14, after the Times report was published, but the company didn't offer an explicit reason for terminating its association with the PR firm. Zuckerberg argued that just because Facebook charges its users less does not mean it does not care about them."To the contrary, I think it's important that we don't all get Stockholm syndrome and let the companies that work hard to charge you more convince you that they actually care more about you".