Tying Netflix plan pricing structure in Malaysia to its USA offerings clearly wasn't keeping it competitive when compared to the local market.
Netflix confirmed the mobile-only trial to TechCrunch and add that similar experiments are "running a few countries", though the company did not offer up any other details. Considering the fact that the base price of the Netflix subscription in India starts at Rs 500, and the company might soon include a new subscription pack in India for just Rs 250. "This line-up cuts across genres from horror to fantasy and in locations from Leh to Mumbai", said Ted Sarandos, Chief Content Officer for Netflix.
In addition to the shows and movies made for India, there will be another 17 shows from five other Asian countries, according to Bloomberg.
News outlets are also awaiting information whether these budget-friendly subscription plans would be a permanent component of Netflix if they prove to be successful outside the United States.
In order to cope with competitors like iFlix, Netflix is also doubling its content across Asia, in order to make up for the price differential, including 8-continental releases (originals) and a serialized TV show filmed and produced in India. The first reports are from Malaysia, where Netflix quietly rolled out a mobile-only tier priced at RM17, or around $4, each month. The service is available for the equivalent of around $4 a month and only allows customers to access streaming video on a mobile device.
"We are testing to understand consumer interest in a mobile-only plan in some countries", Netflix told Quartz.
So even though you've got a super-high res phone screen, you'd be streaming Stranger Things in a fuzzier tone, which is a sight even scarier than getting stuck in The Upside Down.