In the clip he says: "This lovely lady is my 10-year-old daughter who has, for the second time this year, been kicked off the school bus due to bullying another student".
In the video, Cox can be seen driving behind his daughter as she makes the trek to school in 30-degree weather. "As you can see this morning, she is learning otherwise".
During the walk, Cox talked to his daughter about how her actions were the reason she was walking.
His video went viral and, to his surprise, he received more praise than criticism.
Kirsten said she's learned her lesson, saying it makes her "sad" when people aren't nice.
Matt Cox took to Facebook on Monday to share footage of his young daughter making the five-mile trek to her school amid frigid temperatures as punishment after she was suspended from her bus for bullying.
"A lot of children today feel that the things their parents do for them is a right and not a privilege, such as parents taking their children to school in the morning", he continued.
"I, like numerous folks who commented on the video, would like to know more about the bullying, the origins". Cox said he hopes that any child who watches understands that bullying is not acceptable "everywhere".
Cox told WTVG he thinks the video has made a difference, so he'd do the same thing again. She probably spends at least that much time every day during the winter running around outdoors at recess or after school with her friends.
"Parents need to hold their kids accountable, so, that was me showing how I am holding my kid accountable", Cox told WTVG.
Matt shared an update on the original post, starting with "lesson learned".