Netflix might finally be closing in on its users who share passwords. The software can also detect if a password is sold through for-profit-organizations and will shut the account down it is has been obtained this way.
Although Synamedia has not declared which companies are now trialling its new scheme, it already sells different services to the likes of Disney, Sky and AT&T.
Sharing your Netflix account may be a little more challenging in the future thanks to new software that was unveiled by Synamedia at the CES 2019 technology show in Las Vegas this week.
It is unclear how or if Netflix would use the service.
The system can work out if the service is being used in a "wrong" location - and knows when people are using it in their homes or holiday homes, for example.
Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are.
If the platform finds out that the password has definitely been shared with several people, the account might be closed down permanently.
It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions.
"Casual credentials sharing is becoming too expensive to ignore. Our new solution gives operators the ability to take action", the CPO of Synamedia said. Many casual users will be happy to pay an additional fee for a premium, shared service.
It uses behavioral analytics and machine learning to track how many people are logged into a single account, as well as where they log in from. "Real-time dashboards highlight unusual sharing activity including alerts and trend analysis".
Synamedia Credentials Sharing Insight is available as a cloud or on-premise offering.