Amazon is now planning a large-scale push into the video games industry, with the company working on a mysterious streaming service likely to be organized as the Netflix for interactive entertainment, The Information reports, citing people with knowledge of the initiative. Gaming has proven to be a hard nut to crack for would-be streaming providers, though, with several companies trying their hand to varying degrees success over the past few years.
Amazon already owns Twitch, which is the dominant service for video gamers to stream their gameplay to viewers.
First off, Amazon's service would probably be something along the lines of Google's Project Stream.
Adding credence to this rumor is The Verge, which recently uncovered new Amazon job listings: two engineers to work on "cloud games", a lead cross platform game engineer, and an artificial intelligence engineer to work on "a never before seen kind of game".
The plans for Amazon's service are in the early stages, with sources saying to The Information that the service isn't expected to arrive until 2020. Microsoft, for example, unveiled its video game streaming service Project xCloud back in October, touting it as bringing games to devices including PCs and consoles.
However, it's potential competitors have already made great strides in cloud gaming.
One of the biggest companies on the planet, Amazon, looks like it's extending its reach to yet another sector. The sources that spoke to The Information say that while negotiations are underway, no games or even a firm release date could be confirmed making it hard to corroborate the information with the developers themselves.
On top of that, Amazon would likely leverage its 100 million-strong Prime service to woo new consumers in, offering free access bundled with everything else that Prime offers.