As the new year kicks off, we already have rumors swirling about the next round of iPhones to come from Apple.
Apple has not officially disclosed its plans to release three new models in 2019.
Such widespread price cuts are not uncommon around shopping festivals like Single's Day in November, but these cuts stand out as they affect Apple's latest XS and XR models that were released only months ago, said Mo Jia, a Canalys analyst who tracks China's smartphone industry.
Suning announced on Friday that it would start selling the 64GB iPhone XR for 5,699 yuan, 800 yuan ($118.46) less than the device's sticker price in China. One seller had a 256GB version of the iPhone XS Max, Apple's most premium device, for 9,699 yuan ($1,436), way below the US firm's official selling price of 10,999 yuan ($1,628) for that smartphone. The retailer has also discounted the iPhone 8; a device that's also the target of discounts by other retailers.
According to The Wall Street Journal, who cited people familiar with the matter, Apple is planning to release three new iPhone models, including a successor to the struggling XR, its lower priced device released a year ago that has failed to meet sales expectations.
The news, first reported in the Wall Street Journal, comes as sales of the iPhone in China continue to suffer.
The XR has struggled to take off since it was launched in October previous year.
Despite reports that there's some trouble in Apple's iPhone division, the tech giant is planning three new handsets this year, according to a new report. The smartphones could be revealed by Apple in September, when it regularly shows off its latest new models.
We still have a long way to go before the next-gen iPhones arrive, but it makes sense that Apple will focus on the cameras in the iPhone 11 generation. However, US prices do not include sales tax.