The more advanced version named Fitbit Inspire HR has additional features such as exercise modes, pace, and distance tracking, cardio fitness levels, 24/7 heart rate tracking, and sleep stages monitoring and come in the color options of black, white/black and lilac.
It's aimed at corporate customers who want to provide them to staff in order to promote a healthy lifestyle or as part of an insurance health plan.
The new Fitbit Inspire and Inspire HR trackers are Fitbit's first business-to-business venture, and will only be available through Fitbit Health Solutions partners like health plan providers, employers, and other wellness groups.
Fitbit has unveiled a new Inspire fitness tracker, but is not going to be selling it in retail stores or online. The Inspire, which has basic features like heart rate, step tracking, and calories burned, adds hardware to its line of business-to-business products. While there's no price listed, TechCrunch reports its Fitbit's cheapest tracker yet.
For now the Fitbit Inspire seems to be exclusive to the U.S., but you might soon see it offered by your insurance company or your place of work. It also has more advanced sleep tracking, goal-based exercise modes and can be paired with a phone to use its Global Positioning System for more accurate real-time pace and distance information.
The Fitbit Inspire will be given away by employers and insurance companies. The Inspire and Inspire HR share a set of features: basic tracking and notifications, battery capacity and water-resistant rating.
In an interview with CNBC, Fitbit CEO James Park explained that the company already has 6.8 million users via various wellness programs, and that the plan is to keep increasing that number.
Arriving as a fully subsidized product meant to be distributed in mass quantities, Fitbit is promoting its new tracker as a way to encourage the well being of health care recipients.