Fitbit also announced new versions of its cheaper trackers in a bid to lure more casual users who might not be ready to fork out for the pricier devices of its rivals: The $100 Fitbit HR, capable of tracking heart rate, and the $70 Ace 2, which tracks activity in children as young as 6 years old.
"With our newest products, we're delivering high-quality, easy-to-use wearables that are more affordable, so getting healthy can be accessible to people of all ages and activity levels - even those who have never tried a wearable", continues Park.
"Bringing more users to the wearables category and growing our community of active users is a critical part of our strategy", Park says. In the future, more personalised insights will be provided based on your data, according to a Fitbit spokesperson.
As the names suggest, the main difference is a heart rate monitor integrated into the pricier model, enabling 24/7 tracking of that crucial health parameter, as well as other neat features like cardio fitness scores, real-time pace & distance (with the help of your phone's Global Positioning System chip), sleep stages, guided breathing sessions, and various goal-based exercise modes.
It includes a simple one-button design that is lightweight and swim-proof in new colour options with accessories like stain-resistant, swim-ready silicone bands and hybrid woven bands (coming soon). The Fitbit Inspire carries a $69.95 price tag making it one of the more budget-friendly Fitbit solutions, while the Inspire HR is available for $99.95 in Black or Sangria. Both Fitbit Inspire HR and Fitbit Inspire automatically track all-day activity, exercise and sleep, but Inspire HR also includes 24/7 heart rate monitoring. Both of these devices also get up to 5 days of battery life.
The Ace 2 is also swimproof up to 50 meters, so you kid can splash around without worry.
The wearable aimed at kids is called the Fitbit Ace 2, and it's for kids ages six and up. It supports all day automatic activity and exercises tracking along with Sleep Stages tracking. Fitbit Versa Lite Edition, Inspire HR and Inspire devices will be available in stores and online in the Americas, Asia Pacific and Europe, Middle East and Africa starting later this month.
The Fitbit Ace 2 has parental controls to help safeguard privacy and parents are able to review their child's activity and sleep habits through the Fitbit app in a specific family section. There are also now animated clock faces with challenges to motivate your kids into moving around.
Fitbit Versa is definitely my most favourite Fitbit.
It's a solid product for £89 although in many ways, no different to a Fitbit from 3 years ago.
We went hands-on with the Fitbit Versa Lite Edition at its launch to see if it holds up against the more expensive version.