As outlined, the global kneecapping of anti-vaxxers on Facebook will take a few forms: downgrading the ranking of pages and groups from search and on News Feed, rejecting ads that contain misinformation about vaccines, and 86ing these sorts of conspiracies from recommendations, Explore pages, and hashtag pages within Instagram, which Facebook, of course, owns.
Facebook says it will work to provide users more information from expert organizations.
Anti-vaccine views, which have been prevalent for quite some time, are spread by people who believe that either vaccine doesn't work or that they are unsafe to health, and are vehemently opposed to vaccination and will not tolerate any form of criticism against anti-vaccination. It will also remove anti-vaccination ad targeting descriptors such as "vaccine controversies". Facebook is also exploring options to share educational and informational content on vaccines.
The decision follows the United States Senate hearing on how to stop the outbreak of preventable diseases.
"I'm happy to see @Facebook's thoughtful application of remove/reduce/inform to health misinformation", she said.
These groups and Pages will not be included in recommendations or predictions when you type into Search. They say vaccine hesitancy is a top 10 global threat, along with HIV, Ebola, and climate change.
"The parental refusals due to misconceptions regarding the vaccine are emerging as the major obstacle in achieving complete eradication", Khan's office said in a letter to the head of the Pakistan Telecommunications Authority, referring to parents who refuse to get their children vaccinated.
They would take action against vaccine hoaxes found on Facebook, especially when vaccine hoaxes have been veritably identified by significant global health organizations like the WHO and the US Centers for Disease Control and Prevention.
There has been widespread pressure to repudiate vaccine misinformation on the social media platform.
In February, Rep. Adam Schiff, D-Calif., sent letters to the heads of Facebook and Google, which also has been under fire for YouTube's role in promoting misinformation, asking how they plan to protect their users from potentially unsafe hoaxes.