YouTube Music also offers content in select Indian languages including Bhojpuri and Marathi.
While users will be able to stream the music for free in the ad-supported version of the application, the company is also offering paid membership with additional features such as playing songs in the background, offline downloads and an ad-free experience for ₹99 per month. India's love for music comes as no surprise for the company, which has seen T-Series, a music label and movie production house from the country, nearly overtake PewDiePie, the biggest YouTuber in terms of subscribers.
March just keeps getting better for music lovers across the country when it comes to streaming services.
YouTube Music is as the name suggests, built on top of YouTube. Over the a year ago, Indian songs like Dilbar and Aankh Marey have reached number 1 on the YouTube's Global Top Songs chart, and artists like Neha Kakkar, Alka Yagnik and Kumar Sanu have earned the top spot on the YouTube's Global Top Artists charts.
The Hotlist section shows you the latest and trending content. Google claims the application has thousands of playlists across genre, mood, and activity. YouTube Premium offers an ad-free experience and brings background and offline play feature across all of YouTube.
To get started, visit youtube.com/musicpremium, or download the YouTube Music app for Android and iOS. There is also an introductory offer of three months free subscription for YouTube Music Premium, but it will only be available to the users who have never previously tried or used any of YouTube or Google's music streaming services.
Google is also packing in a bit of its search muscle to make it easier for users. Additionally, seven of the top 100 most played songs of 2018 across YouTube featured Indian artists.
If you're already subscribed to Google Play Music, you'll get access to YouTube Music Premium membership as part of the package at no extra charge.
All of this will be curated on your home screen. The service also opens access to all YouTube Originals, including American comedy-drama web series Cobra Kai and South Korean group BTS' critically acclaimed documentary series BTS: Burn The Stage.
The ad-supported version of YouTube Music is free and to get access to ad-free YouTube Music Premium, you have to pay Rs 99 a month, the company said in a statement. YouTube Premium's possible competitors in the country will be the likes of Netflix, Amazon Prime, Hotstar, Voot and ZEE5 to name a few.