If Huawei continues down this road, though, and keeps on growing at this pace, taking that first place is only a matter of time. In 2016, users noticed a promotional image for the company's P9 handset actually contained some EXIF metadata that indicated the photo was taken by an expensive DSLR-camera. Doesn't seem right, right?
The suspected fakes were published on the Chinese social media platform Weibo, with the campaign strongly suggesting that the photos were taken by the P30's camera. In a statement to Marketing, a Huawei spokesperson said that the team is aware of the misunderstanding regarding Huawei P30 series teaser posters.
Huawei is planning to overthrow Samsung by the end of 2019, but that may be a bit harder to achieve than Huawei thinks, as it's still far behind Samsung, but who knows, anything is possible. You'd think that fielding some of the best smartphone cameras around would encourage it to use them for the promotional pics. In an interview with Die Welt, the outspoken CEO of Huawei's Consumer Business Group Richard Yu names Qualcomm, Microsoft, and Google as some of its biggest partners.
The pictures above and below are just one of several sample images Huawei tried to pass off as having been taken by its upcoming flagship smartphone. It's a small amount compared to the overall 200 million phones IDC claims the company has shipped in 2018.
In official advertising images releases, Huawei has shown what is reportedly a picture taken with the camera of an erupting volcano. Also, fans of the 3.5mm headphone jack are in luck as Huawei has chosen to retain the feature once again.
After getting called out, Huawei quietly updated the ads with a disclaimer in the corner saying that they're creative ads meant for reference only.