The Google-owned service has debuted its music service YouTube Music in the country, offering consumers access to songs, albums, personalized playlists and music videos on the web and its mobile apps through an ad-supported model or monthly paid subscriptions.
If you're an existing Google Play Music subscriber you'll automatically receive access to YouTube Music Premium. YouTube Music can also be accessed for free but with ads. Not only that but with the Premium plan, you also get free access to Google Play Music.
You also get to see covers of popular songs and live performances on the app in much better quality than available on the original YouTube app. Furthermore, you can enjoy background play and offline downloads for YouTube videos.
That being said, YouTube has integrated videos into the app but its redundant for users to use YouTube Music for that feature when they already have the YouTube installed on their phone.
"YouTube is at the heart of India's music culture - from classics like Tujhe Dekha Toh, to global sensations like Kolaveri Di, to recent rap song Apna Time ayega, and landmark videos like "Despacito", "Lahore", "Rangamma Mangamma", more than 1 billion music fans come to YouTube each month to listen to hot favourites, and discover new music".
But from the point of view of a music lover, the app makes you feel that you are still using YouTube. Moreover, let me give you a clue, T-Series which serves Indian movie songs has the highest viewership in the world on YouTube, so if anyone gets the mp3 version of the songs you can sense the heat of the popularity then.
Just over a week after the launch of the Spotify in India, there is a new streaming service in town. Both come with three-month free trial option. Whether you want to find more of the music you love or effortlessly discover new favorites - it's all here! Amazon Prime brings Amazon Prime music along, so Prime users no longer need to spend on one more service.
YouTube Music will come with a subscription fee of Rs 99 (individual subscription) a month and YouTube Premium will be priced at Rs 129 (individual subscription) per month.
Meanwhile, several stars including Nasty C, Lady Zamar and Amanda Black performed at the launch of the streaming service in Johannesburg on Tuesday night. YouTube Premium was formerly known as YouTube Red and has not previously been available in South Africa.
The YouTube Premium experience has been around since 2014.